The Priceline Group is the dominant online player based on its scale, speed, search engine marketing strategy, and conversion skills, but perhaps its compensation policy should be added to the list of factors, as well.
Darren Huston cashed in on the opportunity, receiving nearly $17.9 million in total compensation in 2013 just prior to taking on the top role.
Checkout PDF @ https://www.flipsnack.com/darrenhuston/priceline-ceo-darren-huston-earned-17-9-million-a-very-go.html
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